Creates and ensures a fun-filled, entertaining and exciting environment where the flawless delivery and execution of service excellence is paramount. Serves as a dynamic, positive leader, while fostering teamwork, employee morale, motivation and open communication. Acts as a role model and coach while developing employees using a consistent, approachable demeanor and clearly articulating expectations. Ensures that team members clearly understand and are held accountable for their performance expectations. Provides appropriate recognition and rewards to individuals and groups when consistent superior performance is attained. Works as a change agent to improve and streamline department operations, through the continuous assessment of policies and procedures, work processes and program effectiveness and value. Demonstrates excellent facilitator skills in resolving conflicts between different points of view. Demonstrates leadership skills in determining a vision, aligns and inspires the team to achieve the vision. Coordinates with other departments to ensure total guest satisfaction and efficient operations in a safe, friendly, comfortable environment, by well-trained, motivated employees. Recommends and implements change to improve overall employee and guest satisfaction. Participates in the financial operating and capital planning processes and makes recommendations that achieve desired financial results. Establishes and endorses the business objectives, ethics and values of Harrah’s Entertainment Inc. in accordance with the Code of Commitment.

Establishes and executes strategic marketing direction for Showboat and Bally’s Atlantic City in coordination with the Atlantic City region’s initiatives. Develops and implements the annual marketing plan for the property that supports and is supported by the overall brand strategy for the company. Creates marketing strategy, which generates trial and builds long-term relationships with customers and strengthens brand value. Develops and manages annual budget and capital plans with acceptable returns on investment. Achieves maximum revenue in each targeted market segment for gaming, hotel, entertainment and food and beverage. In conjunction with the Brand VP of Entertainment, is responsible for the strategic planning and development of Entertainment activities. Achieves revenue and profit targets for entertainment. Responsible for the development of advertising campaigns, promotions and direct marketing campaigns that generate acceptable returns on sales, and are well executed as a result of coordinating efforts with gaming, hotel, entertainment and food & beverage operations. Responsible for all property advertising and public relations while coordinating these functions with brand and regional advertising. Responsible for the property-level operations database management. Responsible for the assessment of the competitive marketplace in regard to marketing strategies, programs, campaigns and promotions. Anticipates and reacts to competitor’s marketing efforts. Analyzes property’s customer service scores and makes recommendations for improvement. Acts as an advocate for the customer. Coordinates all marketing plans and activities with casino marketing. Serves as a member of the Marketing Council.
+ Position is designated as Atlantic City Operations for Entertainment responsibilities.

Five years experience in a senior marketing position with direct responsibility for revenue generation and staff management. Preference for hospitality or service industry experience. College degree in Marketing, Business Administration or related field with preference for an MBA. Ability to analyze competitive information and internal financial information and develop plans with measurable results. Creative innovative problem solving skills. Ability to develop effective working relationships with peers and coordinate marketing activities with operating departments. Ability to represent company at public functions and speak to large groups. Ability to simultaneously manage several projects

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