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Boyd officials not concerned about casino competition
 Message was posted: 01:47 May 18th, 2007     
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Casino news source: Herald-Argus - http://heraldargus.com


Boyd officials not concerned about casino competition
Daniel Przybyla

MICHIGAN CITY -- The fact that Boyd Gaming, parent company of Blue Chip Casino, is investing $300 million in an expanded casino and hotel in Michigan City demonstrates the company’s confidence in the marketplace.

That was the message Boyd Gaming President Keith Smith delivered Wednesday in a face-to-face interview with The La Porte County Herald-Argus.

Smith, 46, and Boyd Gaming Chief Executive Officer Bill Boyd, 75, are in Michigan City this week for Boyd Gaming’s annual stockholder’s meeting. It was last held at Blue Chip Casino in 2000.

“We are very pleased with the progress that’s been made in the expanded Blue Chip Casino. It’s a beautiful facility and business is good,” Smith said Wednesday afternoon. “It gave us confidence to build a 300-room hotel.”

The new hotel, a 22-story facility featuring a spa, pool, convention space, restaurants and nightclubs, will be completed in late 2008 and will make the Blue Chip “a complete destination,” said Boyd.

A more upscale hotel experience, he said, will attract customers who currently don’t visit Blue Chip, and hopefully keep them there two to three nights, rather than just overnight.

“It will clearly be the best (riverboat) in the northwest Indiana marketplace. I would stack it up against (any riverboat in the country),” Smith said.

The new hotel, anticipated to be one of the largest buildings in northwest Indiana, will not be ready before the Four Winds Casino Resort in New Buffalo is open to the public later this year. But Smith and Boyd don’t seem bothered all that much by competition just across the state line.

“We’ll do well after they open,” Smith said.

Although both Boyd and Smith said they believed the close proximity of the casinos to each other will help attract visitors to both places, in the end, they said, Blue Chip will win out.

“Our customers will venture over there, but most will venture back,” Boyd said.

Smith and Boyd are optimistic about the direction Michigan City is taking in redeveloping the north end. While they may like to see progress occur faster, they said they don’t mind being at the forefront in leading it.





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