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Camelot readies Lotto giveaway
Message was posted: 12:31 Aug 4th, 2006

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Camelot readies Lotto giveaway by Staff Marketing 2 Aug 2006 LONDON - Camelot is launching its biggest ticket giveaway by offering customers a free Scrabble scratchcard for every 50th Lotto ticket sold at its terminals, in a bid to improve cross-selling of its National Lottery products. The initiative will be supported by an ad campaign, created by Abbott Mead Vickers BBDO, which breaks on 6 August. The ads show a hand spelling out words such as 'strapped' and 'broke' on a Scrabble board. Viewers then hear a scratchcard being played, prompting the words to be changed to those relating to wealth. The giveaway runs from 20-28 August to coincide with a relaunch of the Scrabble scratchcard, one of Camelot's most successful games. The activity comes as potential future National Lottery operators prepare bids for the next licence. Brand Republic