Here's a money-saving player loyalty tip from gamAid

Giving your site a 'Responsible Gambling' button doesn't just make life easier with regulators - it gives your clients an extra incentive to stay and play with you (showing you care), and it gives somewhere for clients who have got themselves into difficulty to go and get themselves sorted out without involving you.

It need cost you nothing to set up: gamAid is offering free bottom-of-page social responsibility buttons that automatically link clients to their own free local services, and information on responsible gambling - see www.gamaid.com/operator_main.asp

Sean