GOLDEN MOON CASINO NAMED EXCLUSIVE SPONSOR
OF CLUB LEVEL AT TURNER FIELD
March 24, 2008 - Atlanta, GA - The Golden Moon Hotel and Casino announced today that it has signed a multi-year sponsorship agreement with the Atlanta Braves, beginning with the 2008 season, which includes naming rights for Turner Field's luxury Club Level.
The Golden Moon Casino will be showcased throughout the Club Level. Other elements of their sponsorship include a BravesVision in-game feature, LED signage and tarp cover logo placement. The Golden Moon Casino Level encompasses all of Turner Field's luxury suites, an air-conditioned concourse, restaurant areas, concessions and the Braves Hall of Fame exhibit.
"This high-profile, brand building program is an excellent opportunity to not only introduce the Golden Moon Casino to the City of Atlanta, but also to distinguish it as the premier casino destination in the Southeast," said Miko (Chief in Choctaw) Beasley Denson, chief of the Mississippi Band of Choctaw Indians, owners and operators of the Golden Moon Casino. "The Golden Moon Casino is a short drive from Atlanta and we invite all Atlantans to come visit the property. We are looking forward to being part of the Braves family."
"We're excited to welcome Golden Moon Casino to Turner Field," said Jim Allen, Braves Senior Director of Corporate Sales. "The Pearl River Resort is a fantastic resort destination and we look forward to helping them increase awareness of their brand by having such a highly visible presence at our games."
The branding and advertising efforts for the Golden Moon Casino are being led by The Titan Agency, an Atlanta-based advertising agency and Agency of Record for Pearl River Resort.
"If you like sports then you most likely like the action and excitement of a casino resort," said Tony DeMartino, chief executive officer of The Titan Agency. "We know that the Atlanta Braves will help the Golden Moon Casino become a powerful brand in Atlanta and throughout the southeast and rightfully claim its place as Atlanta's casino resort."
On June 21, Miko Denson is scheduled to throw out the Ceremonial First Pitch on behalf of the Golden Moon Casino.
The Golden Moon Casino, a part of Pearl River Resort, is located on Hwy. 16 W. in Choctaw, Miss., near Philadelphia, Miss. Pearl River Resort is a development of the Mississippi Band of Choctaw Indians and is comprised of the Golden Moon Hotel & Casino, Silver Star Hotel & Casino, 15 restaurants, Dancing Rabbit Golf Club, Geyser Falls Water Theme Park, Clearwater Key and The Beach Club. Pearl River Resort includes more than 5,000 slot machines, 115 table games, 14 poker tables, 1,000 hotel rooms and the Silver Star Convention Center, which hosts headline entertainment.
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