Casino news source: Niles Daily Star - http://www.nilesstar.com
Greektown Casino official casino of MIS
Thursday, May 24, 2007 10:37 AM EDT
BROOKLYN - Race fans have hit the jackpot with Michigan International Speedway's latest corporate partnership. The groundbreaking partnership announced today by speedway and Detroit's Greektown Casino officials is a sure winner.
As "Official Casino of Michigan International Speedway," race fans can let it ride - to the casino, that is. Greektown Casino will provide campers staying in Michigan International Speedway campgrounds courtesy rides to the casino during race weekends.
Beginning with the NASCAR NEXTEL Cup Citizens Bank 400 weekend on June 15-17, the Greektown "Let it Ride" buses will depart on Thursday with one bus in the afternoon and one in the evening. On Friday of NASCAR and Saturday of the IndyCar Series weekends, buses will depart MIS following the conclusion of the day's on-track activities. These opportunities are giving fans the chance to make the most of their race weekend experience.
"Getting our partners like Greektown Casino involved with our guests to enhance their race experience is another positive factor in our ongoing commitment to the race fan," track president Roger Curtis said."We're very pleased to have them on board as our official casino. Anytime you travel to the downtown Detroit area, Greektown Casino is definitely a place you should visit."
"Greektown Casino is proud to be the official casino of Michigan International Speedway. As we enter into the second year of sponsoring the largest sports venue in the state of Michigan, we look forward to a great summer of racing and fun," Greektown Casino Director of Marketing and Advertising Scotty Rutledge said. "In addition, we are also pleased to announce that we are offering free rides to Greektown Casino on all race weekends. Greektown Casino and Michigan International Speedway are a guaranteed winning combination."
Greektown Casino, a mainstay in downtown Detroit since 2000, will enter its second year of partnership with MIS in 2007. This is also the second year the casino has offered free bus trips to and from MIS on race weekends with many campers taking advantage of the unique promotion last season.
"It took some time to build momentum with the bus trips, but once our campers realized that they could make a trip to Greektown Casino free of charge, it really became a popular promotion for our fans," Curtis said. "MIS fans are always looking for an opportunity to make their stay that much better and this is a perfect way to do it. It adds another lasting memory to their MIS experience."
Tickets for all MIS races, including the NASCAR NEXTEL Cup Series Citizens Bank 400 on June 17 and the 3M Performance 400 on August 19, are on sale by calling the MIS Ticket Hotline at 1-800-354-1010 or by visiting www.MISpeedway.com. |
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