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(Baltimore Sun, The (KRT) Via Thomson Dialog NewsEdge) May 15--Horse racing's problem is obvious: a decades-long slump in attendance and wagering at the track.
Horse racing's solution might be less obvious: Get people to stay home -- and bet.
In a seemingly paradoxical and counterintuitive turn, online technology, which would appear to discourage going to the races, is being viewed as a potential life-saver for a sport on life support.
"Over the 25 years I've been in this industry, not one day has gone by when I haven't heard people complaining that our customer base is getting older and we can't attract young people," said Joseph A. De Francis, chief executive officer of the Maryland Jockey Club and executive vice president for operations of interactive betting channels for parent Magna Entertainment Corp. "And this gives us an opportunity to expand into the youth market unlike any we've ever had before." |
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