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Get Your Share of Online Bonuses

Mar 15, 2006   |   J. Phillip Vogel
All casinos, be they terrestrial or online, are in a constant struggle to attract new players while at the same time keeping the ones they already have. Land-based casino do this...

Cash Back

Feb 21, 2006   |   Andrew MacDonald
The Costs and Benefits of providing players Cash Back through Slot Programs Many Slot Clubs today provide cash back to their players based either on a percentage of turnover or...

The Marketing Function: An Operator's View

Feb 21, 2006   |   Andrew MacDonald
An Operator's view Casino marketing in the next millennium will require the function to be raised to the second power. Rather than the traditional 4 P's of marketing, product,...